This way of building a company is called "bootstrapped". Because the goal of a bootstrapped business is much more reachable. You're already there if you can pay yourself enough to live from. You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. The coolest thing about bootstrapping it is that it doesn't exclude "going big" later.Venture capital investors LOVE to invest in companies that already have proven revenue.Writing a book on it with a proven framework people can apply, may help accelerate this change.There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.And keeping me grounded as a human by being consistently unimpressed and laughing at my internet celebness.
That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. If you buy the book (click Buy MAKE — below), the text will instantly become decrypted and it will be fully readable like a normal book.
And that's literally what a bootstrapped business is.
You'll be miles further than the person next to you pitching with just a Power Point deck.
I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. I'd like to thank my family: my mom (Moeps), dad (Aap), Jeroen Pixel and Marijn for sticking with me and giving me true advice in times where it was impossible to get objective feedback anywhere else.
Success sometimes makes you a dick (especially on Twitter! I'd like to thank Youjin Do for repeatedly asking me "when are you going to finish that f*cking book?