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"It's not for everyone, but we think it's a really efficient way of finding dates online," he says.

The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign."We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.Given her interests in arts, I decided to take her to artsy/trendy places, which she really liked.The date went great - girls appreciate when you put in the extra effort.

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